1.   Who am I in the market and who can I become?

  2.   What is the value of my brand(s) and how do I enhance that value?

  3.   How do I evaluate and successfully use licensed brands?

  4.   What products and services I have now can I leverage and what new ones will I need to be more            

  5.   How do I enter a new market or channel of distribution

  6.   How can I better understand and impact the groups I must influence in order to be more

  7.   My own management team

  8.   My sales reps and marketing people

  9.   Buyers for my primary customer, the retailer

  10.   Retailer sales people who work directly with the consumer

  11.   The ultimate customer, the consumer

  12.   How do I develop products with high potential success within the context of a changing

  13.   What can be done to better present my product at retail and assure higher sell-through?

  14.   How do I define target consumers and reach them with the right product, the right channel of
        distribution, the right advertising and marketing?

“Knowing is not enough; we must apply.  Willing is not enough, we must do”
Johann Wolfgang von Goethe

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